Cycles Automoto Poster Gallery

Step back in time and explore a wonderful collection of original advertising posters from the venerable French marque, Cycles Automoto. Spanning the company’s peak years from 1899 to 1950, this gallery showcases the artistry and ambition that primed the golden age of cycling in France and beyond. Based in the industrial hub of Saint-Étienne, Automoto became synonymous with high-quality bicycles and motorcycles, its name often carried to victory by champion bicycle racers of the era like Henri Pellisier (France), Ottavio Bottecchia (Italy) and Lucien Buysse (Belgium).

These vibrant lithographs — displayed chronographically — capture the shifting artistic styles of the Belle Époque and the Art Deco periods, serving not only as charming advertisements but as crucial visual documents of a brand that helped define the nation’s passion for two-wheeled transportation, here of course all human powered.

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