Bicycle racers face immense danger every time they swing their leg over the top tube, from broken bones to outright death. Some might even argue a severe bone break can be worse than death itself, for it can spell the end of one’s racing career.
Bicycle companies faced a historical deletion around the time World War II hit as the prevalence of automobiles and weight of war became overwhelming. Manufacturers, racers and race organizers found their livelihoods interrupted – and in some unfortunate cases, even ended. It was around this time that several European bicycle companies found themselves struggling through…
The job of a bicycle designer parallels that of a surgeon in many senses: triage what’s wrong, decide what no longer functions, find a way to solve the problem and repair or replace whatever needs fixing. And like any good surgeon knows, if the spine fails, so too does the rest of the body.
Ask any cyclist about their preference of handlebar tape — soft or cushy, black or colored, cork ribbon or fabric — and you’ll receive an array of answers and as many suggestions for your own ride. Ask them what brand they prefer and the majority will have the same answer: Cinelli. But Cinelli’s contributions go well beyond handlebar tape.