Cinelli has it familiar crest, Colnago its ace of clubs, Fuji its stylized mountain, Raleigh its phoenix and Schwinn its four-point star — but Legnano may be the only bicycle company whose headbadge depicts a sword-lofting warrior. The reason why is nothing short of amazing, predictable as it may be in the end.
Author: Richard Risemberg
Goëland: Soaring To Lofty Heights
A Frenchman named Louis Moire was working as a bicycle salesman not long before World War Two. An astute observer of commerce, Moire surveyed the commercial landscape of his chosen profession and decided what its customers needed were affordable cyclotouring bicycles – something capable of competing with the great constructeurs like Maury and Pitard, just less…